Streetwear label (NYC)
A New York streetwear label tested a 24-SKU FiveM drop ahead of the GTA VI launch window.
- SKUs shipped
- 24
- Servers live (month 1)
- 38
- Time from contract to live
- 19 days
Challenge
- Counterfeit look-alikes of the label's signature hoodie had been circulating on FiveM servers for over a year, with no royalty path to the rights holder.
- Internally, the label had zero 3D pipeline — every prior attempt to commission a single SKU had stalled in production cycles measured in months.
Approach
- IRL Meshworks ingested the label's 2024 lookbook and product photography directly into the automated mesh pipeline.
- All 24 SKUs were delivered as YDR/YTD-ready game assets with PBR texture sets, plus a Roblox-retargeted variant of the top six.
- A per-server licensing rail was set up so each FiveM server using the catalog pays a flat monthly fee, with the label receiving a per-SKU royalty.
Outcome
- First-month pilot installed on 38 servers without paid promotion.
- The label's first ever recurring revenue line from virtual goods — measured in weeks not quarters.
- Three of the 24 SKUs are being upgraded to limited drops for the GTA VI launch month.
"We were never going to build a 3D team. IRL got us a catalog and a royalty rail in the time it usually takes us to ship one sample."
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