Industry shifts, market projections, and playbooks for brands, designers, and server owners getting ready for the GTA 6 / Cfx.re marketplace turn-on.
Epic has now paid out more than $900M lifetime to third-party Fortnite developers, with $352M flowing in 2024 alone. That number is the proof-of-concept for what a Rockstar-sanctioned creator economy looks like at scale.
Read →Modding has driven GTA's longevity for two decades. Under Rockstar's new Cfx.re-owned framework, 'mods' become 'catalog' — and brands that understand the difference will set the defaults for the next decade.
Read →Vehicle packs, EUP outfits, MLOs, scripts. The asset economy on FiveM is mature, fragmented, and about to be reshaped by the Cfx.re acquisition. Here is how to think about sourcing now.
Read →Cfx.re — the team behind FiveM and RedM — is now part of Rockstar Games. That single deal is the most underrated event in the history of branded virtual goods.
Read →A Shopify catalog is the cleanest source-of-truth a brand has. With a 3D-model pipeline behind it, that catalog becomes the asset list for every virtual surface — AR try-on, GTA, FiveM, UEFN, and whatever ships next.
Read →Virtual goods are a $118B market. Branded virtual fashion alone is approaching $8B. Here is how the categories stack, where the growth is, and what the GTA 6 / Cfx.re cycle adds on top.
Read →Take-Two has reaffirmed the November 19 date publicly. Marketing kicks off this summer. If your brand is not in catalog when Vice City re-opens, you are competing against day-one incumbents forever.
Read →Most brand license agreements written before 2024 do not contemplate in-game placement on a third-party sandbox. Here is the rights map your legal team should be looking at now.
Read →Roblox's Developer Exchange paid out roughly $1.5B to creators in 2025, up from $923M the year before. Adidas, Gucci, and Carolina Herrera are selling digital product on the same surface. Both halves of that sentence matter.
Read →Cfx.re's acquisition by Rockstar reframes every assumption about how a FiveM marketplace works. Here is what server owners, creators, and brands should actually expect.
Read →The numbers are no longer theoretical. The question is whether your category is represented when the next major platform — GTA 6 plus Cfx.re — turns on.
Read →Counter-Strike's Workshop has paid skin artists for more than a decade. The pivot to flat-fee commissions worth up to $35,000 per accepted skin is not a retreat — it is a maturation signal for the whole category.
Read →Standing up an internal 3D studio to chase a platform that has not officially launched is the wrong shape of bet. There is a better way to plant a flag.
Read →A long-tail catalog with SKU-level reporting and clean revenue share is how product designers finally get paid like authors instead of like contractors.
Read →The biggest unsolved problem in FiveM is not hosting. It is curation. Server owners spend their time stitching together asset packs of uncertain provenance. That is what a real catalog fixes.
Read →Field notes
One email when a new guide, report, or field note drops. No spam, no ladder of upsells.