Case studiesDesignerDesigner pipelineLive

Independent 3D designer (EU)

An independent 3D designer plugged into the IRL Meshworks pipeline as a contributing creator, with royalty rails instead of one-off commissions.

SKUs contributed
41
Brand collaborations
3
Effective royalty rate
65%

Challenge

  • The designer was selling assets on a marketplace that took 50%+ on every sale and offered no per-server licensing model.
  • They had brand-quality work but no path to a brand license themselves.

Approach

  • The designer became a contributing creator inside the IRL Meshworks catalog, with revenue share on every server install of their SKUs.
  • Three brand collaborations were brokered through IRL Meshworks where the brand would never have hired the designer directly.

Outcome

  • Within two quarters the designer's IRL Meshworks revenue exceeded their prior marketplace earnings.
  • Three brand collaborations active, with one converting to a recurring relationship.
"The marketplace was a treadmill. This is the first time I've had compounding income from a single asset."
Independent 3D designer, EU

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