Automotive tuner (West Coast)
A West Coast tuning shop with a recognizable IRL livery program licensed its trade dress for FiveM roleplay servers.
- Vehicles in pack
- 12
- Licensed servers (60 days)
- 112
- Takedowns sent
- 9
Challenge
- Roleplay servers had been reskinning vanilla GTA vehicles with the tuner's livery for years — high engagement, zero compensation.
- The tuner wanted an enforcement story that wasn't 'send takedowns into a void' — they wanted a licensed, better-quality pack that creators would prefer.
Approach
- IRL Meshworks produced a 12-vehicle pack matching the shop's signature builds, with accurate wheel/spoiler/livery combinations.
- Distribution went through a single licensed channel with anti-tamper packaging and per-server activation.
- Unlicensed look-alikes were addressed through a one-page takedown template the tuner's counsel could fire on demand.
Outcome
- Licensed pack outpaced the unlicensed variants on adoption inside 60 days — fidelity and update cadence beat 'free but stale'.
- Provided the rights holder a first-time view into where their trade dress was actually being used.
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